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Professional Experience

Manager of Marketing and Retail Development: Erie, PA Territory                            May 2012 – Present

Goodwill Industries: Serving Northeast Ohio and Northwest Pennsylvania

  • Develop, implement, and facilitate marketing plan assisting CEO in meeting business and strategic objectives
  • Administer departmental budget, report on variances and monitor ROI for marketing activities
  • Raised store sales 30% YTD; Donations 15% YTD; Customer Count 39.7% YTD as a result of marketing strategies
  • Negotiated and secured media partnerships with television (Fox66), radio (Star104) and print (Erie Times News)
  • Developed mission and business services through B2B partnerships (Best Buy Stuff The Truck; Lake Erie Speedway)
  • Developed donation streams through various mediums: bin placement, strategic partnerships and fundraisers
  • Grew mailing list from 500 contacts to approximately 2500 individuals throughout Erie and Crawford counties

Marketing and Communications Intern                                                        May 2011 – December 2011

Goodwill Industries of Ashtabula, Inc.

  • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and comprehensive marketing plan.
  • Strategic Consulting, including business plan & sales strategy development.
  • Arranged and developed advertising on different medias including: television, print, radio and establishing a presence on social media.
  • Optimize product placement through strategic merchandise management at the retail-level.
  • Built sales and donation volumes through research of trend and point of sale data.

Driver/Sales                                                                                                                May 2007 – August 2008

P&J North Coast Vending, Inc.

  • Coordinated the delivery of multiple accounts and provided on-site sales.
  • Performed repairs on equipment and strengthened customer relations through customer service calls.
  • Marketed materials pertaining to new product offerings leading to double digit profit increases.
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